Globalisation ≠ Americanisation

I have seen that a lot of the debate regarding globalisation as such is that we're all becoming "Americanised". Whilst it is true that many of the global brands are American, and that a sizeable part of the media we consume is also from the U.S, there is a lot of interaction that doesn't involve them, and that would even go against their interests. English, however, is one of the platforms that we use for international communication, like the Latin of old. The problem is that native English speakers have no incentive for learning a foreign language, so their horizons are a little bit more limited in the beginning.