I was talking with a guy who runs a biotech start up I met at the Creativity World Forum about the fact that he feels that he hasn't heard enough in business literature and training about the failed cases in business, meaning all the companies that for some reason or another failed, and why. That's why I propose the creation of a new paradigm in business education:
The Fuck Up Business School
At the FUB you don't learn how to be an efficient business leader, you learn how to be an inefficient one. You study all the mistakes that previous companies have made so that you can innovate and make new ones. After all, trial and error is the best way to learn, so why don't we leave the error part to previous attempts? ;-)
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