Consumer insights of the Chinese middle class

A very interesting article about the consumer behaviour of the middle class of the middle kingdom. Worth a read.

So where the bloody hell are you?

An advertising campaing that shows that cultural differences are certainly not restricted to speakers of different languages, or languages other than English, "So where the bloody hell are you?" was a very controversial Tourism Australia campaign. Even though I like the ad, I find it really funny.



The worst part is that it seems to not have impacted the amount of visitors to Australia very much where it was aired.

A mis lectores hispanoparlantes: Es como si hicieran un comercial turístico de Venezuela y la Miss Universo al final le preguntara a la audiencia "¿Y dónde coño estás?".

Marketing viral de las galletas Gamesa

Los de Gamesa tomaron un video que se volvió famoso en internet y le dieron la vuelta a la historia. Una campaña francamente ingeniosa que está dando de qué hablar.

Sometimes marketing gets it wrong...

You've all heard the stories about the Mitsubishi Pajero (which is not sold with that name in Spanish-speaking countries because then it means the Mitsubishi Wanker), the difficulties when translating slogans and so on...

Eating in a corporate canteen, I noticed that in a drive to improve service they also changed the names of their different sections, so "World cuisine" became "Be global", the vegetarian section became "be green", etc. The problem is that the grill section became "be grilled". I wonder why it looked so empty. ;-)

Best ad I've seen in a long, long time...

Sorry, this one's in Spanish.



The kid asks "Who scored?".